Florim Exhibition design

International Design Competition Milan

‘A nomad (Greek: νομάς, nomas, plural νομάδες, nomades; meaning one roaming about for pasture, pastoral tribe) is a member of a community of people who live in different locations, moving from one place to another.’

The contemporary urban definition about the meaning of the word ‘nomad’ is not any longer connected only with its traditional classic roots. The new morphology is much more connected with our contemporary and busy lifestyle in a big city. We are the new ‘nomads’ of the 21st century living and working on a different location every year or even month. The contemporary ‘nomad’ has his own house everywhere and can feel at home in every big cosmopolitan city as is Milan for example. The bigger city is actually the better contemporary ‘desert’ for them. You can easily disappear between the people and stay alone.

Our proposal for a ‘nomad shelter’ exhibiting the photographs of buildings is exactly a scale model of this lifestyle. We made ‘a house in the house’ which can be placed not just on this site but also on another. And exactly this travelling house will be the symbol of the nomadic life. You can hide in your shelter which is exposed in the city but hidden in a building and the building itself is part of a bigger urban district. If we hide a little bit the photos we can definitely expect the visitors to be curious what they can find inside. They will walk around the ‘shelter’ and they will find a complete different and unexpected world hidden inside of it.

We turn inside out all the layers of one real house and we put the ceramic flooring tiles on the walls and the roof of the temporary exhibiting structure. The green grass between the tiles makes a connection with the nature and the origins of the nomadic life and in the same time makes much lively all the vision of the pavilion. All the structure is covered by ceramic tiles and in the same time is also an exhibition board containing a photographic exhibition. The construction can be produced outside the store and transported in divided panels or in two main finished parts on wheels with dimensions of 2 x 4 m and 4 m height.

The construction methods make possible and easy the connections between the separate panels and their transportation from one place to another. It is a kind of a ‘nomad’ way of making a house and relocating it on another place after time. The finished closed vision of the pavilion, visible also from outside by the pedestrians is a metaphoric symbol of a contemporary house – simple shelter made from walls and roof. The complete silhouette of the finished structure is like a house sketched by a small kid. The whole design is simple as vision materials and meaning. It is a shelter for everyone in our city who feels himself as a nomad today.

What we did

  • Branding
  • Identity
  • Print