Lamborghini Road Monument Competition

Lamborghini Road Monument Competition

About this project

The concept of the monument in plan follows a very simple geometrical form – the hexagon. This is the shape seen in large number of elements of Lamborghini cars, either in the past or the present. It is a figure which can be found both in the interior and the exterior and can be found as part of the engine elements as well. The project reveals a clear floor plan with just a simple ‘openings’ in the form made by small rotation and movement of the six panels which in that way follow the direction of the road. The aim of this rotation is to allow us to look in the ‘internal’ part of the monument, while driving around the roundabout and in the same way every next opening shows us a completely new perspective.

Studying the façade materiality– we use again a simple geometrical shapes, which we slice and rotate in random angles trying to give them the feeling of a moving textile. The new panels bring to mind the shape of the Lamborghini cars themselves, which can be found in the doors, air and cooling systems, lights, etc. – all shapes very often borrowed from the ‘stealth’ technology. The movement of the panels (‘capote’, cape) happens around an imaginary toreador who is staying in the center of the roundabout (arena, bullring). He dances with his double-colors cape in different directions, affecting the cars (bulls) passing by and as a result they reduce the speed when entering the roundabout.

The monument seeks to correspond to the history of Lamborghini, without being a cross reference to its vision. We have tried to create contemporary structure with materials and shapes inspired by the history of the region and people who have worked there. One reference point is the picture of Piero della Francesca, exactly to emphasise the embracement and protection of the inner values, which we aim to protect in the project as well. Another reference point is Alberto Burri, who has worked not far from Emilia Romagna. The beauty of his works is hidden in the simplicity of the steel sheets, to which we add the copper elements, often seen in the works of Fausto Melotti.