Lamborghini Road Monument

The owls you need to have

The concept of the monument in plan follows a very simple geometrical form – the hexagon. This is the shape seen  in large number of elements of Lamborghini cars, either in the past or the present. It is a figure which can be found both in the interior and the exterior and can be found as part of the engine elements as well. The project reveals a clear floor plan with just a simple ‘openings’ in the form made by small rotation and movement of the six panels which in that way follow the direction of the road. The aim of this rotation is to allow us to look in the ‘internal’ part of the monument, while driving around the roundabout and in the same way  every next opening shows us a completely new perspective.

 

The 2 completely identical monuments are being placed on the 2 roundabouts. The only major difference between 2 of them is their orientation – the angle between the installations and the north direction varies and therefore allows the visitors to have completely new and contrasting experience even if they pass them successively. In that way the emphasis is put on the entrance to the Lamborghini museum. At the same time by rotating the whole composition we achieve 2 separate monuments that will almost never being seen as completely identical, no matter if the visitors are coming from  the main road in South West/ North East or from the nearby secondary streets.

 

Studying the façade materiality– we use again a simple geometrical shapes, which we slice and rotate in random angles trying to give them the feeling of a moving textile. The new panels bring to mind the shape of the Lamborghini cars themselves, which can be found in the doors, air and cooling systems, lights, etc. – all shapes very often borrowed from the ‘stealth’ technology. The movement of the panels (‘capote’, cape) happens around an imaginary toreador who is staying in the center of the roundabout (arena, bullring). He dances with his double-colors cape in different directions,  affecting  the cars (bulls) passing by and as a result they reduce the speed when entering the roundabout.

 

The 6 elements are wide 2 m, but they vary in height and shape, therefore the elegance and freedom of movements is being underlined. The emphasis is put on the same movement feeling by creating different view from the 360  panoramic rotation. In order to make the structure flow visually and to make it lighter, various triangular shapes are cut in the lower part of the 6 steel plates. The whole cut depends on the YO line – another key element in the design of Lamborghini. As the visitor goes around the roundabout, he will be  able to follow the line from its beginning till its end. The levity concept of the line could be underlined by a slight LED lights hidden in the main steel structure.

The materials which will be used are mainly two – steel and copper sheets. The idea is to continue the symbolic intimation for a cape of a bullfighter as instead of 2 sides of a cape the proposed façade panels will be with two different opposite sides. The external part is made of dark steel sheets, which have very common usage in  the external part of the Lamborghini cars. On the other hand the internal side of the panels differs and is made of  copper sheets to contrast and to symbolize the luxurious feeling, which can be found in the interior of the cars. But the materials are chosen not only because of their durability but also because of their way of aging and weathering – the monument is conceived as a changing installation, it will change very slowly and gradually during the years , eventually obtaining a completely new look…exactly as the shape and the design of the cars is changing constantly by using new materials.

The project foresees the 2 roundabouts as wheat fields, which is a reverence for the history and the beginning of Lamborghini. As we all know in its beginning Lamborghini was known mainly for the production of agricultural machines. Emilia Romagna is a region with rich traditions in the agriculture and exactly wheat will turn the landscape into a special threshold through past, nowadays and future. Wheat, as a cereal grain, does not require special treatments and at the same time changes visually during seasons. Therefore  there will be 2 types of variables-together with the elements of the monument, wheat will vary in colour and visual perception along the seasons. And whereas the monument changes in years, the landscape will pass through 4 different seasons just in 1 year.

The structure of the elements is prevised to be made from stainless steel profiles and each one of the six panels will be produced separately and after it will be transported and placed on its place without stopping the traffic. The dimensions of the elements make them easy for transporting and constructing by using a small construction crane placed over the concrete foundation /6 x 6 meters/. The openings and slices of the panels help the wind passing through and around them in every direction, which is very important for the safety and structural issues. Nevertheless some of them falls, the safety is assured. Each one is far enough from the border of the roundabout and will stay completely inside it in case of falling. A lighting system is prevised in the lower interior part of the monument and it aims to  underline the contrast between interior and exterior during the night.

The monument seeks to correspond to the history of Lamborghini, without being a cross reference to its vision. We have tried to create contemporary structure with materials and shapes inspired by the history of the region and people who have worked there. One reference point is the picture of Piero della Francesca, exactly to emphasise the embracement and protection of the inner values, which we aim to protect in the project as well. Another reference point is Alberto Burri, who has worked not far from Emilia Romagna. The beauty of his works is hidden in the simplicity of the steel sheets, to which we add the copper elements, often seen in the works of Fausto Melotti.

We did

  • Product Design
  • Furniture
  • Art Direction